Pulp.

Organic Skincare · Concept project WHY I BUILT THIS I built Pulp to solve a problem I kept seeing in the natural skincare category: everything looks the same — muted tones, minimal type, a clinical distance that undercuts the "freshness" the product is supposed to sell. I wanted to see what the category looks like if it actually looked fresh. THE IDEA A bold, rounded wordmark carries the whole system — soft enough to feel edible, confident enough to stand alone without an icon propping it up. Vibrant orange against warm pale cream, paired with fluid, liquid-drop shapes that echo the product itself, keep the energy high without tipping into chaos. THE SYSTEM Fully built from digital touchpoints through physical packaging and retail marketing. A complete identity even without a live product behind it.