Hello there!

I’m Luca — I build brands for
founders who refuse to blend in.

You didn't cut corners on the product. Don't cut corners on the first thing people actually see. I design complete visual identities: strategy, system, and every touchpoint that follows — for founders and business owners who need to look as serious as what they've built.

You didn't cut corners on the product. Don't cut corners on the first thing people actually see. I design complete visual identities: strategy, system, and every touchpoint that follows — for founders and business owners who need to look as serious as what they've built.

A woman with curly red hair and a black hat smiles, holding her hair back.

Scroll down

Services

Visual Identity

Visual Identity — €2,000 | 2–3 Weeks

  • Logo suite

  • Color palette

  • Typography system

  • Brand graphic elements

  • 3–4 real-world applications

  • Brand guidelines PDF

  • 2 rounds of feedback

Best for founders who need a strong visual identity to launch or refresh their brand.

Visual Identity

Visual Identity — €2,000 | 2–3 Weeks

  • Logo suite

  • Color palette

  • Typography system

  • Brand graphic elements

  • 3–4 real-world applications

  • Brand guidelines PDF

  • 2 rounds of feedback

Best for founders who need a strong visual identity to launch or refresh their brand.

Full Branding

Full Branding — €3,000 | 3–4 Weeks

  • Everything in Visual Identity

  • Brand positioning

  • Target audience

  • Voice & tone

  • Messaging framework

  • Complete brand book

  • 2 rounds of feedback

Best for founders building from scratch who need clarity on both how their brand looks and how it speaks.

Full Branding

Full Branding — €3,000 | 3–4 Weeks

  • Everything in Visual Identity

  • Brand positioning

  • Target audience

  • Voice & tone

  • Messaging framework

  • Complete brand book

  • 2 rounds of feedback

Best for founders building from scratch who need clarity on both how their brand looks and how it speaks.

My Process

1. Discovery

We align who you are with how the world needs to see you. We define your unique market angle so your new look naturally attracts premium clients and leaves competitors behind.

1. Discovery

We align who you are with how the world needs to see you. We define your unique market angle so your new look naturally attracts premium clients and leaves competitors behind.

2. Creation

I translate our strategy into a bold visual universe. I build out the entire identity system as one cohesive concept, ensuring everything feels undeniably authentic to your work.

2. Creation

I translate our strategy into a bold visual universe. I build out the entire identity system as one cohesive concept, ensuring everything feels undeniably authentic to your work.

3. Delivery

The final, polished identity is yours. You receive a complete system of organized files and usage rules, ready to hand over to any developer, printer, or future collaborator.

3. Delivery

The final, polished identity is yours. You receive a complete system of organized files and usage rules, ready to hand over to any developer, printer, or future collaborator.

FAQ

How do I start a project with you?

How do I know which package is right for me?

Why can't I just order a single logo?

Why shouldn't I just design my logo with AI?

Do you design and build websites?

Tell me about your next project.

Share a few details and I’ll get back with next steps, availability, and a direction we can build from.