Open for 2 new projects
Open for 2 new projects
Luca Andrei
Brand Designer
Brand Designer
Looking ordinary is the most expensive thing a good product can do.
Looking ordinary is the most expensive thing a product can do.
I build the visual identity that lets you charge what it's worth.
I build the visual identity that lets you charge what it's worth.
You're probably in one of these
You're losing sales to brands with a worse product.
You're losing sales to brands with a worse product.
You're launching and want it right the first time.
You're launching and want it right the first time.
You look cheaper than the product deserves.
You look cheaper than the product deserves.
My most recent projects
My most recent projects
Organic Skincare
Pulp
Organic Skincare
Pulp
Organic Skincare
Pulp
Smart Networking Platform
Qrmucho
Smart Networking Platform
Qrmucho
Smart Networking Platform
Qrmucho
What changes for you
You stop explaining yourself
People work out what kind of business you are before you say a word. The conversation starts at the product instead of your credibility.
You stop explaining yourself
People work out what kind of business you are before you say a word.
You stop starting from scratch
New product, new post, new label. The decisions are already made, so what took a week of back and forth takes an afternoon.
You stop starting from scratch
New product, new post, new label. The identity decisions are already made.
Price stops being the argument
When nothing separates you from the option beside you, people default to cost. Looking like what you charge is what lets you charge it.
Price stops being the argument
When nothing separates you from the competitors, people look at the price.
Things can work without you
Whoever you hire next already knows what the brand looks like. They don't have to come back to you for every decision.
Work can happen without you
Whoever you hire next already knows what the brand looks like.
Two ways to work together
Starter Branding
€1,200
/ 2 weeks
What's included:
→ Visual identity
Logo, colours, fonts
→ Applied to two things
Cards, flyers, menus or social
→ Delivery
Mockups, mini guidelines, files
Starter Branding
€1,200
/ 2 weeks
What's included:
→ Visual identity
Logo, colours, fonts
→ Applied to two things
Cards, flyers, menus or social
→ Delivery
Mockups, mini guidelines, files
Complete Branding
€2,400
/ 4 weeks
What's included:
→ Strategy
Positioning, audience, voice
→ Visual identity
Logo, colours, fonts, graphics
→ Applied everywhere
Cards, flyers, menus, social
→ Delivery
Mockups, full guidelines, handover call
Complete Branding
€2,400
/ 4 weeks
What's included:
→ Strategy
Positioning, audience, voice
→ Visual identity
Logo, colours, fonts, graphics
→ Applied everywhere
Cards, flyers, menus, social
→ Delivery
Mockups, guidelines, handover call
"We go after clients larger than us and the branding makes us look safe to sign with."
Adrian Anghel · Founder, qrmucho
"We go after clients larger than us and the branding makes us look safe to sign with."
Anghel Adrian · Founder, qrmucho
Identity only. No print production or websites. 50% to start, 50% on delivery
Identity only.
No print production or websites.
50% to start, 50% on delivery.
Two ways to work together
Two ways to work together
My step by step process
01 · Discovery call
Thirty minutes on what you make, who buys it, and what isn't working about how you look now.
01 · Discovery call
Thirty minutes on what you make, who buys it, and what isn't working about how you look now.
02 · Direction
I present two directions with the reasoning behind each, and you pick the one that fits your business.
02 · Direction
I present two directions, walk you through both, and we pick the one that fits your business.
03 · Design
That direction becomes a full identity, from the mark and type to how it works on everything you make.
03 · Design
That direction becomes a full identity, from the mark to how it works on everything you make.
04 · Delivery
I hand over the organised files, written guidelines, and a call so you know how to use all of it.
04 · Delivery
I hand over the organised files, guidelines, and a call so you know how to use all of it.
Your competitors aren't winning on quality, they're winning on the first impression, long before anyone gets to the product
Your competitors aren't winning on quality, they're winning on the first impression.
I design brand identities that make the quality obvious the moment someone sees it: the logo, the colours, the type and how they hold together across everything you make
I design brand identities that make the quality obvious the moment someone sees it.
Frequently Asked Questions
1. How do I start?
Six questions on the site, about a minute to answer. They're about your business, not the design. I read them before we speak, so the first call skips the basics. That call is free and takes about thirty minutes.
2. How much of my time does this take?
3. What if I just want a logo?
4. What if I want changes while we're working?
5. What if I need changes after the files are delivered?
6. What isn't included?